Below is the script which I created for my voice over:
Media Voice over Script Task 2
What characters are used within your three texts?
Within the auxiliary texts the characters I used form Bargroves were; Philip and Alexander.
I used them as they’re from the main storyline, drug issues; this also expressed the issue on the magazine cover which may attract the target audience.
For the billboard poster all of the characters from the soap trailer were used, apart from Penny and Martin. The reason for this is because they were not in our target age group of 16 – 24.
The reason for only using the younger cast members within the auxiliary texts was to attract our target audience towards the soap.
What Narratives are included and why have they been used?
The storylines are based around issues encountered by the 16-24 year old target audience.
The storylines are based around social issues which include; family issues, financial issues, and drug issues, all of which are related to the target audience.
The main focus of the trailer was the drug issues; we chose non-stereotype characters to emphasize the wide range of drug use which is a public concern.
The drug issues was also emphasized through editing, in order to connote negativity and challenge media conventions, vignette and non-diegetic sound of a passing police siren were used in order to connote the negativity of the issue.
All narratives used were open narratives as they would lead to other stories within the soap, the trailer also featured anchor narratives as title screens were used to summarize the scene.
What are the common features?
The common features within the campaign are the use of characters, as they are from the 16-24 year old age group, and have been used on all of the campaign materials in order to attract the target audience.
Philip and Alexander were made the main focus as they feature on the magazine cover to gain attention on the soap, and drug issue.
This also creates synergy between the materials as they are recognizable characters throughout the campaign.
Institutional information was linked between the soap trailer and the billboard poster as they both include the channel which the soap will be aired on; BBC One and BBC One HD.
There is no institutional information link within the TV listings magazine cover, as Bargroves is the main feature; therefore this suggests the audience will already be aware of the soap.
Evaluating the effectiveness of the campaign:
Overall the campaign created for Bargroves, will be a success, as the storylines are focused around the target audience aged 16-24.
The issues which have also been used will gain attention from the target audience as they may be able to relate to the stories, or characters within the soap.
The use of institutional information, and synergy will also create awareness for the soap, as the public will have information, of where and when the soap can be viewed.
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